5. 3/1

I learned many things in class today about "critique" in terms of advertising. One thing that I learned is that the language that you use while critiquing is very important, and that saying something like "I like it" is meaningless. It is important to say why you like the advertisement in order for your critique to be beneficial. Another thing that I learned is that it is crucial to tell the truth while you are critiquing so you can make that person's work better. Telling the truth may seem harsh at times, but it will make what you are critiquing better in the long run. A third thing that I learned in class today about critiquing is that sensibilities are extremely important regarding critique. Sensibility is the ability to appreciate and see the visual components, audio components, etc. of what you are critiquing. One thing that I think people should do while critiquing is to give people compliments about their work. Even if you really don't like what you are critiquing, there are always good qualities about things if you look hard enough, so it is worth complimenting. Giving someone a compliment is necessary because it gives that person confidence and allows them to not feel bad about themselves if they receive harsh critique afterwards.